UPC boutique wants to claim its position on the retail market by using a personal approach towards its customers. Unlike its competitors, big department stores such as Zara and H&M, it can’t afford to spend large budgets on exclusive designer collaboration and still managing to offer the inexpensive latest trends to their clients. Being a speciality boutique, UPC realizes it has to communicate to its customers in a personal way. Only by doing this it is possible for UPC to compete with these big stores. Going back to the days where everyone knows your name is the key for success for this retail store.
Lien Dickele
Geen opmerkingen:
Een reactie posten