The customers have more and more power to get what they want. Now they can even take part in the production process. Online clothing retailer ModCloth and furnishing producer Myfab involve the online buyers in this process. The concept is the same. Everybody can go to their site, look at all the possible designs and choose their favorite. The most favorite item gets put in production.
Myfab's prices are 70 percent lower because no middleman is involved. Voters get first choice or an additional percent off.
This new trend is good for the consumers, because they feel more involved in the process, and for the producers because they have to make less guesses.
Hannah Dhaene
http://springwise.com/retail/modcloth/
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