Many retailers are interested in green initiatives not only because of the cost savings, but also because making such commitments helps to differentiate them from competitors. They are encouraged by this because people are now more than ever conscious of the environmental impact of what they buy. Therefore the customers want to know at all times if the companies to which they buy their products are at least trying to become more environmentally friendly. There are even people who have decided to take their custom elsewhere if the company would not measure up to that. As a result: eco-friendly companies will gain more trust of old and new customers!
Valérie Ipskamps
http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article5919739.ece
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