Most retailers suffer from the recession. The figures for November were not as good as hoped. Although there are a few who profit from this situation, because they innovate, they are tactically smart. Retailers are influenced by the consumer confidence, so they have to try to increase this confidence and stimulate demand. The consumers their needs chanced. They are very price-sensitive, so retailers have to make sure they offer merchandise of good value and low price. The key to success is to chance, innovate, reinvent their selves. Only the very best know how to do that, the others will have to try to survive in this though climate.
Hannah Dhaene
http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article6955234.ece
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