Customers as ‘co-owners’ of the organization

In retailing the one-to-one relationship with the customers counts. Customers know what they want, and are not afraid to say it. So it is important that retailers communicate with them and involve them in every aspect of the organization, the customer is a ‘co-creator’. SVT Branding & Design Group has invented the 360°Service Retail Kit to become such an organization. It wants to create a service influenced by what customers want and need. It is important that the organization is consistent and keeps his promises, through which they gain the loyalty of the customers. The customers can react, give some pointers to improve the service. They are involved in the process, they become ‘co-owners’.

Hannah Dhaene

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