The power of the retailer

In order to adapt to the changes taken place in the market, the distribution sector has introduced a new business strategy.
Whereas, previously the sector placed its products among others in department stores, it now has discovered the power of the retailer. More and more wholesale brands want to use this power to immerse their customers in a true brand experience. For this reason they set up brand stores making it possible to experiment with new products and strategies ant get real time customer feedback.
Wholesale brands, such as Coach and Apple used this new way of approaching customers with great success.

Lien Dickele

http://www.youtube.com/watch?v=AVdiewiZU64